Instagram Threads: What You Need To Know

This morning, Thursday 6th July 2023, Instagram released their new app to rival Twitter: Threads. Already, within only 2 hours, it has been downloaded and accessed over 2 million times. And counting. As a content creator and marketer, it is my job to suss out new giants like this. Here, I’ll share my findings with you and get you what you NEED to know!

How To Find Users & Followers

Like Instagram, Threads is only available in app form or people over the age of twelve. The integration is super easy with the “import from Instagram” function.

All you need to do is allow Threads to access your Instagram account and import everything including your profile, photos and followers.

In my opinion, this is one of the best parts of Threads. It makes it so easy to follow your entire Instagram family (if you wish) in a few simple clicks. There’s no need to build a community, you’re curated and existing community is there ready to go as soon as you’ve clicked the import button!

Character Length & Hashtags

With Threads, your characters will be limited. Users will be able to post up to 500 characters per thread but this will include links, photos *and* videos up to five minutes.

This feature marries perfectly the world of Twitter and Instagram. Being able to add clickable links with CTAs, your blog images and even your reels or TikTok’s is a total game changer or Instagram.

Content creators like myself have felt this feature was lacking with stand alone static feed posts for years. For once, it seems like the brains behind the ‘Gram have listened to us.

Sad news for bloggers like myself, though. There isn’t currently any support for the use of hashtags. This could make connecting and engagement harder than necessary. However, this is the first “to-market” version that we’re aware of and I’m sure this feature will be added ASAP!

Sorry, Elon, No Limits

Earlier this week, Elon announced a new limit on tweets seen and engaged with. Needless to say, this crazy move was not received well in the Twitter community.

Threads currently offers no limitation so you can scroll, chat, update and thread away to your heart’s content.

I wonder if this will nudge Elon to go back on his limitation decision?

Who Does Your Content Belong To?

As bloggers & influencers, there’s an innate understanding that our content belongs to us – if and when it is created on our *own* platforms like WordPress, Squarespace etc.

Threads is, of course, owned by Instagram. Therefore, the content you share on there ultimately belongs to them.

IF the platform goes down and data is lost, it is theirs.

My advice for ALL: always purchase a domain and take ownership of YOUR content!

Opportunities For Bloggers With Threads

I, for one, am quite excited by Threads. For the first time in a long time, it feels like a new platform that supports our hard work is here.

I think that this resurgence in written content could massively benefit bloggers.

Having the opportunity to share clickable links to posts and updates within your Thread feed and transer over to Instagram could help engagement massively.

I would love Threads to inspire brands and bloggers to reinstate things like blogger chats.

So, what do you think of Threads?

Follow me on Threads here.

LoveRosiee
xxx

People Also Ask…

What is threads in Instagram?

A thread is something you post that appears on your profile and in feed. It can include short pieces of text, links, photos, videos or any combination of them.

How do you see Instagram threads?

How do I get on Threads? You’ll need to have an Instagram account to sign up for Threads. Then you can download the Threads app for iOS or Android to set up your account. (Meta said you’d also be able to join Threads directly on the web but that doesn’t appear to be working yet.)

When did Instagram threads come out?

On Wednesday (July 5), Meta’s Instagram launched Threads, described as a “text-based conversation app” in about 100 countries.

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