5 Things You Need In Your Media Kit To Get Paid As A Blogger

If I’ve said it once, I’ve said it a million times. Your blog’s media kit is one of your most important tools for landing paid and sponsored collaborations. But, did you know that there are 5 things that outreachers (like me) look for in your Media Kit? Use my top five tips to secure more paying blogging opportunities than ever before!


1. Your Blog’s Branding

As someone who looks at blogs all day long and tries to match them with the perfect client for paid opportunities, I see a loooot of media kits.

Some are incredible and some are the opposite.

The first thing I look for in any media kit, no matter how big or small the blogger is, is the branding.

Has the blogger taken care to add those special branding details that show their blog off? Can I tell whose blog this is by the branding? Am I really just looking at another Canva template with a few instances of copy and paste?

Your media kit is your business card, it should be shown off and put EVERYWHERE.

It MUST have your branding all over it. Ensure that your media kit shows your blog’s logo, fonts, colour schemes and individual things that make your blog yours.


2. Put Your Blog’s DA Upfront, Loud And Clear

There are lots of metrics that we look for when researching blogs. We look for top-line metrics, social media numbers and engagement, when your blog was last updated, how your blog looks. The list really is endless.

But the most important top-line metric to add to your blog’s media kit is your blog’s DA.

Not all outreach requires domain authority but a lot does. By showing brands you understand the importance of this can secure a collaboration instantly.

My media kit has a “front page” of sorts. It shows all of these metrics and right under my blog’s name and my location is my DA.

Do yourself a favour, use MOZ to check your DA and stick it on your media kit.

3. Show Off Your Social Media Numbers

As you can see from my media kit’s front cover above, I show off my social media follower counts, front and centre, loud and clear.

Metrics such as these could secure you some seriously lucrative collaborations. It doesn’t matter if you have a lower follower count than your competition. The quality of your engagement and content is what we look for in outreach.

But, make sure brands are aware of your social media channels straight away.

4. Share The Brands You’ve Worked With In The Past

Is there anything better than a reference or a testimonial? We love to see, read and get the gist of who you’ve previously worked with to help decide on hiring you.

If you’ve worked with amazing brands across lots of different niches who are house names, we’ll assume that you are trustworthy, good with deadlines and your content is of great quality.

Even if you’ve worked with just a handful of smaller brands, we’ll be able to search for them on your blog and get the evidence we need before making the hire.

Show off the brands you’re proud to have worked with.

Download their logos from their websites as a PNG and add them to your media kit.

Here’s how I’ve had mine for the longest time:


You can see that I’ve added brands in a type of order. The huge, household names are first in the list – I really want to show these off to all brands.

It’s not the neatest but it’s a collage of all of the brands I’ve worked with.

I often receive praise from brands about this page in particular.

I also have had certain brands ask to be put on there – how about that?

5. Show Off Your Services & Your Blog’s Stats

A media kit is more than a pretty picture. It’s a real opportunity for you to sell your blog, your services and your blog’s successes.

Add what you can offer to brands and your blog’s amazing stats in an easy to read way.

Make them stand out and show off every stat including:

  • monthly page views
  • unique visits
  • domain authority (again)
  • how to contact you


Bonus Extra: Add Your Email Address!

My previous posts said over and over again how important it is to make it EASY for brands to contact you. Do that in your media kit too.

As you can see, my email address is tagged onto the bottom in capital letters and a larger font.

The media kit that sits in my blog’s sidebar is linked directly to my email address.

There’s no excuse for brands not to find it and email me.

Put that email address EVERYWHERE!




  1. September 20, 2021 / 7:16 am

    Brilliant tip and a great insight into media kits, especially for new bloggers xx

  2. Elle
    September 20, 2021 / 8:32 am

    I absolutely love this post and found it incredibly helpful. I’ve been wanting to check my DA for a while and never knew how too so thank you so much for sharing that with us. I think a lot of bloggers will be interested and helped by your post today lovely! Xo

    Elle – ellegracedeveson.com

  3. September 20, 2021 / 1:28 pm

    this post is super!! thanks!

  4. September 20, 2021 / 2:16 pm

    Some really great tips here, Rosie. I’d never thought about downloading brand logos, I just have a list of brands I’ve worked with. But I do everything else you’ve suggested, phew! It’s really important to keep it up to date though, it’s effectively your blog’s CV, isn’t it? x

  5. September 20, 2021 / 5:09 pm

    Useful! Thank you!

  6. September 20, 2021 / 5:35 pm

    Thanks for the tips. This is very helpful to new bloggers like myself.

  7. September 20, 2021 / 5:43 pm

    Really great advice that I am sure a lot of people looking to monetize or pitch their blog brand will benefit from — it’s nice to have this information so easily presented too — thanks for sharing!

  8. September 22, 2021 / 11:35 am

    This is a good information sharing. And I like the way you write. Very clear and easy to understand. Thank you for sharing.

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