My Top Engaging Pins

Blogging isn’t just going to glitzy events (sans lockdown, of course), free gifts and getting your nails done. There is so much more that goes into blogging that is behind the scenes. You may remember at the start of lockdown that I shared how to increase your Pinterest engagement to over 500k monthly views in a few short weeks, and now I want to share more on that with you. Blogging is about creating engaging and relevant content in all mediums – written here on LoveRosiee, flatlay photos across on Instagram, Twitter and Pinterest but, I’d say most importantly, engaging pins over on Pinterest. Here are my top engaging pins!

Pinterest & What It Offers For Bloggers

To be able to use Pinterest in the best way, it is all about quality and not quantity and, unfortunately, a lot of it can come down to trial and error. Time is of the essence and as bloggers, it can be hard to find the time needed to put into laborious tasks like creating pins and scheduling them along with everything else that comes with being a successful blogger. However, the results are SO worth it!

By creating pretty pins that represent your brand but also engage new audiences, you are making your blog more successful. Pinterest can help you reach new audiences from all across the world. I’ve recently started seeing promising engagement from viewers over in the US (hi, ya’ll!) – all from creating pins and scheduling them for a time accessible across the globe!

Tools For Creating Pins

Many of you will already know that I’ve had a love affair with Canva for many years. Canva offers everything I may ever need, and more, as a blogger. I use them to create not only engaging pins but also Insta story templates, blog placeholders, to enhance my flatlays, I even used Canva to design my wedding invitations and RSVPs!

Some bloggers also use PicMonkey to make their pins. PicMonkey and Canva are similar and I’ve used PM in my day to day job to make on-brand social media posts. However, I find that Canva is more user friendly and every single design is stored in an way that is so easy to access. If you’re a dab hand with Photoshop, you can always create assets over there! You can also use Etsy and other Font style brands can help you by making full on packs for you to re-purpose and use.

While a lot of my blog photos are already suitable for pin design, I always like to mix things up with pretty stock photos from Unsplash. I love Unsplash, it is a great tool for high quality stock images that can easily help me to represent my brand with ease.

What makes a Pin engaging?

You’ll be able to see from the pins already shared in this post that they all have the following things:

• a big bold blog title – for example: The Most Reliable Make Up Review Sites. This helps to focus the reader on exactly what the pin and content will be about
• a direct link to my blog – pins are clickable and should take you through to the post it is advertising. I prefer to leave the link to the blog directly. This should help with brand recognition and I think that it looks more tidy
• photography that is clear, high quality and resounds with my brand. When I ask my audience/followers what they know best about me, it’s my flatlays. When I can, I try my best to incorporate a flatlay element into my pins.

Including these elements into your pins will help them to engage your audience.

As a reader and genuine user off Pinterest and blogs, I tend to create pin posts around a catching/SEO worthy title. For me, this has helped boost the engagement of my pins!

Tried & Tested Pins For Engagement

Right now, while focusing on creating relevant and valuable written content on my blog, I share half of my time with creating engaging pins for Pinterest. The balance hasn’t always been right, it wont always be right but having more time due to COVID and being at home more, I’ve tried to make positives out of it all!

I would say that I am constantly creating and scheduling pins to accompany my content. That’s not just new content. Pinterest has shown me that some of my pins STILL engage people and gain me link clicks, comments and page views. That means that I am a one-woman pinning machine. I’ve spotted trends and been able to jump on them with creativity and legacy content!

Here are a few of the designs that are really working for me right now:

Themes

As you can see from some of my top pins, they are all very similar in their themes. The colour schemes match the colour of my blog (I use a colour picker chrome add on so that I don’t have to remember 3048583 hex codes) and I like to use cursive fonts that give a casual but informative impression. I always add a direct link to my blog and I play around with images used as backdrops.

The honest truth

I wont lie to you guys, Pinterest can be a long slog. After months of creating pins, timing them, scheduling them and watching them bomb, I am only now getting the results I’ve worked hard for. It is time consuming but now that it is a part of my every day blogging life, I wonder what I was ever doing before. The truth is, it’s long but it is so worth it.

The traffic that is driven to my blog via Pinterest has such a low bounce rate, they look over pages and pages of content, even archived content. They look to find out information that I didn’t know my blog provided and then, in turn, I create pins to tailor for that specifically. The quality of the traffic I am now driving from Pinterest is so high that it has really given my whole blog a new lease of life!

So, truthfully, it is worth it!

I am going to share some more Pin ideas and inspiration very soon so stay tuned!

LoveRosiee
xxx